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Alabama Small Business Development Center Network

How to Improve the Revenue & Profit in your Business [5/24/2023]

Learn four steps to boost profits this quarter…taught by a small business CFO

Workshop attendees will learn:

  • The 5 biggest challenges facing 90% of all small businesses.
  • Why profit is more important than revenue AND why cash is more important than profit.
  • 4 key steps to go from feeling overwhelmed, stressed about cash, and “wondering where all the money goes” to feeling confident knowing that you’re running your business like a CEO, with the numbers driving your decision-making.

Presented by Shelby Ashley:

Shelby Ashley is the founder of Optimized Financial Solutions, a Fractional CFO firm that coaches business owners on increasing profitability and cash flow. Shelby graduated from UAH with both her BSBA in Finance and her MBA before going on to work in a variety of industries, including manufacturing, public accounting, and government contracting. 

?During her career, Shelby quickly discovered her passion for helping business owners truly understand their financials.  Her ability to translate numbers into actionable steps has helped business owners bridge the gap between where they are currently, and where they would like to be. When she’s not buried in spreadsheets, Shelby likes to watch Alabama football and spend time with her husband, dog, and two-year-old son.

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