Alabama Small Business Development Center Network
From Setback to Comeback: Mary’s Boutique Reclaims Its Place in York

From Setback to Comeback: Mary’s Boutique Reclaims Its Place in York

mary's boutique york sumter alabama SBDC UWAHow the Alabama SBDC Helped One Entrepreneur Reignite Her Dream

When Mary Williams opened Mary’s Boutique in York, Alabama, in April 2015, she brought fashion and flair to her community with a curated selection of women’s and men’s apparel and accessories. But like many small business owners, Mary faced a series of challenges—from the pandemic to personal transitions—that forced her to close her storefront and operate online from her home in Mississippi.

Determined not to let her dream fade, Mary turned to the Alabama SBDC at the University of West Alabama (UWA) for guidance. With their support, she tackled licensing hurdles, secured insurance for her building, and developed a marketing strategy to boost her online presence and prepare for a physical relaunch.

SBDC Support Highlights:

  • Licensing & Legal Guidance: Helped Mary renew her Alabama business license and obtain an online license to continue operations.
  • Insurance Navigation: Connected her with local agents to secure coverage, even amid challenges with vacant property policies.
  • Marketing Strategy: Collaborated on flyers, social media campaigns, and a Google business profile to promote her boutique’s reopening.
  • Resilience After Burglary: Following a break-in, the SBDC helped Mary regroup, restock inventory, and plan a soft reopening around Mother’s Day.

Now, as of March 2025, Mary’s Boutique is poised to reopen at its original location—201 Short Street in York—with renewed energy and community support. Her journey is a testament to the power of perseverance and the impact of local resources like the Alabama SBDC.

“I received pertinent information concerning growing my business—advertising, displaying merchandise, and establishing a web page. The SBDC at UWA was invaluable,” Mary shared in a client survey.

Mary’s story isn’t just about fashion—it’s about fortitude. And thanks to the Alabama SBDC at UWA, her boutique is once again ready to serve the York community with style and heart.

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